Model Year: 1903
Location of Manufacture: Berlin (Kitchener), Ontario
The Le Roy was produced by the Le Roy Manufacturing Co., of Berlin (now Kitchener), Ontario. The company, founded around 1902 by Nelson and Milton Good, went on to produce no more than 20 Le Roys before the company went out of business in 1904.
The Canadian-made Le Roy was a close copy of a popular American vehicle. Oldsmobile’s Curved Dash, which was the first gasoline-powered car manufactured in significant numbers. The purchase price of a new Le Roy in 1903 was $650, a hefty sum given that the average annual income in Canada was only $275.
The Le Roy, like the Oldsmobile, was a “runabout” – a model popular in the early 20th century. Runabouts were small, open cars capable of carrying two passengers. Many had a jump seat in the rear for additional seating. This model was so well received by consumers that nearly half of all cars sold were runabouts.
The Good brothers were unable to keep up with the rapidly changing world of automotive design and technology. This, along with a lack of capital with which to expand their production, led to the demise of the company.